Director of Marketing + Digital Strategy
As the Director Of Digital + Product Marketing I report to the SR VP of Sales + Marketing of KOPIN Enterprise Solutions, and create and manage all marketing initiatives and GTM strategy for the Golden-i Infinity Smart Screen. Golden-i Infinity is a new augmented reality (AR) wearable smart screen that turns almost any set of eye wear into a pair of AR enabled smart glasses. Over the past 20 years, I’ve been fortunate to work in both sales and marketing. I believe that having tactical sales skills has helped me throughout my career as a marketing leader.
Marketing Operations, Budget + Financial Management, Strategic Planning, Project Management, Relationship Management, Collaboration, Leadership + Decision Making, Problem Solving, Critical + Analytical Thinking, Negotiation, Communication + Listening
Core Marketing + Sales Skills:
CRM – Salesforce, CMS, Creativity + Ideation, Marketing Automation, Lead Generation + Nurturing, Inbound Marketing, Email Marketing, Search Engine Optimization, Pay Per Click, Content Creation + Storytelling, Data Analytics + Reporting, Photoshop, Illustrator, InDesign, Product Marketing, Public Speaking + Presenting, Prospecting, Story Telling, Big Picture Marketing Strategy, Brand Management + Positioning, Competitive Market Analysis, WordPress, Social Media, Influencer Outreach, Video + Podcasting
Google Adwords, Web Analytics, SEO, Email Marketing, Social Media Marketing, Conversion, Inbound Marketing, Hubspot